School of Business Undergraduate

Bachelor of Science in Marketing

BS Bachelor of Science

A BS in Marketing built on the undergraduate business core, with hands-on campaigns and market research, and careers from brand management to SEO.

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120Four years, full time

Credits to graduate

CorePlus specialized marketing courses

Undergraduate business core

LiveHands-on projects and market research

Campaigns you run

16+From brand manager to SEO manager

Career paths listed

Curriculum

What you will study

The bachelor’s in Marketing curriculum utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized marketing courses.

INSIGHT

Consumer behavior

Develop a deep understanding of consumer behavior, market trends, and competitive landscapes.

BRAND

The breadth of marketing

From market research and analysis to brand management, advertising, and digital marketing.

PROJECTS

Hands-on projects

Our courses are composed of hands-on projects, like running your own campaigns and conducting your own market research, giving you exposure to real-world challenges and opportunities to apply marketing principles in a professional setting.

PORTFOLIO

A portfolio of work

You could develop a portfolio of work that will make you stand out in your job search after graduation. By staying on top of the latest marketing technologies and trends, you will learn how to adapt to the ever-changing marketing landscape.

Career opportunities

Where a marketing degree leads

Graduates of UB’s bachelor’s in Marketing program can pursue a variety of exciting career opportunities.

Brand and product

Brand manager, product manager, advertising executive, advertising art director, and marketing executive.

Digital and social

Digital marketing coordinator, social media manager, SEO manager, eCommerce manager, and media buyer or media planner.

Research and analysis

Market analyst, market researcher, and marketing research analyst.

Communications and sales

Public relations specialist, copywriter, account executive, event manager, fundraiser, sales manager, sales representative, and marketing assistant.

Learning outcomes

What graduates will be able to do

Graduates of our BS in Marketing program will develop a solid understanding and mastery of marketing knowledge and skills to successfully market products, services, and ideas to customers.

Communication

Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.

Collaboration

Collaborate with diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.

Analysis and technology

Apply information literacy, proficiency with technology, and analytical techniques for decision-making.

Creativity and critical thinking

Address current issues and case studies using creativity and innovation, and think critically and logically using interdisciplinary concepts, enabling them to successfully lead in a dynamic global environment.

Course catalog